Project name: mGurujee
Organisation: mGurujee & Aircel
Project Location & Coverage Area: Pan India
Project URL: www.mospay.com
Area of intervention: Education

The use of technology now-a-days has been increasing for myriad purposes. People are increasingly accessing the value added services on their mobile phones. There are times when a person needs to get access to important information, like while he/ she is away from home, or travelling, or wants to revise the material while waiting for an interview, etc. in such situations, a simple intervention of technology can help the students and job aspirants. mGurujee, allows users to download questions and take tests to evaluate themselves. The service also allows people to receive reference content even if they are outside and away from their books. Users just need to register at the mGurujee portal to access free content. mGurujee is a way to get quick access to the reference materials, textbooks, and other extensive learning content. It contains extensive content in the areas of test preparations (engineering, management, civil services, medical and other entrance exams) apart from content on skill enhancement, vocabulary, history, arts, etc. One can also undertake many certifications on this platform, by studying and taking up the tests and quizzes. The
mGurujee application can be downloaded along with the question sets on the mobile phone, and it can be easily accessed even when one is outside the network area. Presently, mGurujee has 28 local games and designed mobile games that helped children learn new words and sentences.

Reach & Road Ahead

The site mGurujee has reinvented itself as a learning mobile app store and several leading mobile service operators, app stores and handset manufacturers are working with the company. Later, in 2009, Aircel launched mGurujee as a Value Added Service (VAS) on its network. The VAS has multiple modes to aid learning, like practice mode, quiz mode, timed mode, and tutorial mode. Users can download MGurujee application and Question Sets on their phone. For downloading the application Go to “Education On the Move” section under the “Services” option in the www. myaircel.com web portal from your phone browser for downloading the application. Users can download questionnaire by paying INR five per question set or by subscribing at Rs. 30 per month.
According to the Google page rank analysis, the URL of mgurujee.com has a page rank of 2/10. It receives about 125 unique visitors every day as per the analysis, which is good amount of traffic. The data ,thus, shows that the website is also getting good traffic, and the mobile based platform has also received good amount of usage.