Project name: Career Counseling
Organisation: Bharti Airtel
Project Location & Coverage Area: Pan India
Project URL: www.airtel.in/education-files/career-counseling.html
Area of intervention: Education

Bharti Airtel has launched a new education service meant for mobile phones and tablets, called mEducation. The new service enables Airtel customers across the country to access a host of education services, including courses for language skills, entrance exam preparation and career counselling with just a few clicks on their mobile phones.
Career Counseling, an initiative by Airtel is an IVRS and SMS-based mobile Education service for Airtel users. It uses technology-enabled platforms to address the challenging issues of education. With this service, Airtel enables its customers to access courses for English learning; competitive exam preparation and career counseling on their mobile phones. There are lakhs of customers who are on Airtel who use the counselling service. This SMS-based m-Education service platform enables Airtel mobile customers across the country to easily access a host of education services including courses for language skills, entrance exam preparation and career counseling from the best of universities and professors in the country with just a few clicks on their mobile phones. Career Counseling is a voice based service that allows multiple users to connect with counselors on a voice call and get advice related to their job and education. Users can go for live counseling sessions by dialing 55077 (toll Free) or by dialing *321*850# or listen recorded content created by counselors. This content can be accessed without any time restriction by dialing 550779 (toll Free). Moreover, users can also seek expert advice by simply SMSing their questions related to job, career or education to a tol free short code 5507755 and get answers written by experts in less than 24 hours.

Reach & Road Ahead

The service is available on subscription based at INR two per day. Users can avail career counselling sessions by paying a minimal fee of INR 15. The service is limited to Airtel customers across the country. Airtel will offer these educational value added services (VAS) through IVR, SMS and WAP. These services range from Rs 1.5/day to Rs 99 for a course, depending on the type of course a user wants to subscribe to. It offers English Guru (IVR) for INR 30/ 30 Days, Mock Tests (WAP) at INR 99 (12 mock Test) /INR 49 (5 Mock Test), Scholarship Alert (SMS) at INR 1.5 per day, among others.