Project Name: Pocket Chemist
Organisation: HealthKart Plus
Project Location & Coverage Area: Pan India
Project URL: www.1mg.com/
Area of intervention: Health
HealthKart Plus is a web, mobile and SMS application that discovers costeffective generic drugs that could substitute prescription medicine. It is Android and iOS based app linked with online portal to access medicinal database for the common man, for physicians, medical students, nurses and other healthcare professionals. It is used for clinical information and as a medical dictionary. Naming it as Pocket Chemist, the platform allows users to discover cost effective generic drugs that can substitute prescription medicine. Apps on Android and iOS offer similar functionality to search for medicines and find out their content. Pocket Chemist comes with features like search for drugs, get full information on the searched drug and over-the-counter medication like the dosages, common usage and warnings. By simply uploading the prescription, the consumer can place orders and refer to records of previous prescriptions. A dedicated team of pharmacists and experts read the prescriptions that are uploaded, so rest assured, there would be little chance of error in the order a consumer has placed. Besides these, it gives cost comparison tool for generic and prescribed drugs. As online stores can offer only over the counter drugs that do not require prescriptions, therefore, HealthKart is tying up pharma chain like Apollo pharmacy, or the retail pharmacy chain under Apollo Hospitals Enterprise Ltd., or Religare or any other retail chain company, to offer a pick-up or home delivery service. These retail stores offer home delivery services and could perhaps find a way to verify prescriptions, but then it’ll also increase costs.
Reach & Road Ahead
As of now, the platform gets over 10 million hits on the web and app platforms, which clearly signifies the fact that a lot of people are looking for this information. On Google Play Store, the company’s app has been ranked the top medical app with close to 850K downloads while iOS version amassed 450K downloads. Gurgaon-based HealthKart had raised INR 27 crore ($5.2 million) as Series A round of funding from Sequoia Capital and Omidyar Networks. The company had earlier raised over USD one million from KAE Capital and Sequoia in seed funds. The company also offers a free app on Android, iOS and Windows 8 platforms.