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  •  There are no charges applicable for applying as ‘MSBC: Call for Experiences; Case-Studies & Practices’.One organization can submit multiple applications for the ‘MSBC: Call for Experiences; Case-Studies & Practices’.
  • The ‘MSBC: Call for Experiences; Case-Studies & Practices’ is open under four interventions: Education; Health; Disaster management; & Environment protection / sustainability
  • The Case Study/Practice shall fulfill the conditions of being an active & One (1) year on-Ground project.
  • The Practice/Case-Study/Project should have had an impact in minimum one district.
  • Any false information submitted about the project will immediately lead to permanent disqualification of the Case Study.
  • The Applicant should submit their experiences, initiatives, practices and case studies Online along with their supporting document such as – Video, PPT, etc.
  • All shortlisted Practices/Case-Study will receive information about their screening in the first week of April.
  • The shortlisted MBSC Practices will be required to deliver a case study presentation in the main conference.


Each MSBC Practice will have to follow these guidelines:

  • All entries shall be real & implemented projects. Pilot projects will not be accepted.
  • One Applicant can apply for multiple projects from multiple states. One project can be submitted for multiple categories.
  • Irrespective of the project’s/programme’s language, all information about the producer and project information must be in English.
  • Separate Application should be made in case of multiple submissions by the same organisation, company or team.
  • Any Application form received after the closing date will not be entertained.
  • Any partially filled/not filled Application form will be rejected.
  • Application form should be submitted either online or offline (via mail), however, we recommend you to choose online method to take advantage of updating/editing filled information.
  • No modifications will be accepted in Offline (via email or hard copy) forms. They will be considered as final once they have been submitted. However, if you would like to update your form, please fill online form as a fresh entry.
  • Applicants will receive an acknowledgement mail on their email address after submitting the application form successfully.
  • Using the mentioned URL and provided information in the acknowledgement mail, applicant should login again to attach the relevant video or PPT about the project.
  • Please note that either a PPT or small video about the project is a mandatory requirement of the application form.
  • Any applicant may edit/modify the details in the application form till the last date of accepting the form using their credentials.
  • The fields marked mandatory in application form are to be necessarily filled in by the Applicant.
  • Any application form without video or PPT will be considered as incomplete entry and will not be counted in the final stage of Screening Evaluation.
  • PPT/Video regarding your project is a must to give a clear view of your work and project. It does not need to be a High Definition/Professional video.
  • The entry will not be considered if any applicant fails to submit the entire details of the application forms till the last date of Call for Applications.
  • The Applicant should consider the following documents to send with the completed Application form:
    • Presentation (covering information about the project they have applied for) [Mandatory]
    • Logo of the project [Mandatory]
    • Video on the project [optional]
    • Letter of Acknowledgement/Letter of appreciation [if any] by any recognized entity
    • Brief profile of Producer/Organization [optional]
    • Screenshots of website, images, real site photos
    • Evaluation Criteria: Application Forms must be filled out entirely. Screening will be scored on:
      • Quality of Content & Services
      • Impact, Replicable & Sustainability
      • Ease of Use: Functionality & Navigation
      • Accessibility
      • USP & Strategic Value
      • Technology Infrastructure
      • Approach & Implementation
      • Overall Experience
      • [All Submissions for products/services MUST be on-ground. No ideas/Business plans are eligible in this]


  • Each MSBC Practice will be assessed according to the following criteria:
  • MSBC Practice submitted by individuals on behalf of public or private sector organizations; university, or research and development institutions and non-government organizations will be considered.
  • MSBC Practice should be on ground for at least 1 (ONE) Year for applying. No Pilot projects are eligible to apply.
  • MSBC Practice must provide clear and concrete information about your initiative, organization, the team involved.
  • Any single entry of MSBC Practice can be considered under multiple categories.
  • Irrespective of the product/project language, all producer and project information must be in English.


  • Shortlisted MSBC Practice will be honored with CERTIFICATE of PARTICIPATION duly signed by UNICEF India, DEF and Screening Committee Experts.
  • Shortlisted MSBC Practice will have the opportunity to be a part of UNICEF-DEF Advocacy Team.
  • Shortlisted MSBC Practice will have opportunity to be a part of Networking Team that will enable them to directly engage them with State NHRM (National Health Rural Mission), State Government stakeholders, International Funding Agency – UNICEF India, Policy Advocators.