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Focus: ‘Mobiles for social and behavior change’
Date: June 17-18, 2014
Venue: Courtyard by Marriott, Bhopal
Consultation Objectives:

  • Reflect on the reach, access, use and potential of mobile phones amongst women, adolescent girls, boys and other stakeholders for Social & Behaviour Change (SBC) in Madhya Pradesh;
  • Understand some of the models being implemented using mobile phones for social and behaviour change – information/knowledge dissemination, monitoring and tracking to enhance performance and accountability, training and skill support to front line workers, and inter personal communication;
  • Assess the potential of the different interventions to be adopted for implementation and scale up;
  • Explore the scope of partnership building and collaborative work amongst government, private, bilateral agencies, CSOs and others in mobiles for SBC in Madhya Pradesh.

DAY 1: JUNE 17, 2014
9:30 AM – 11:00 AM: WELCOME & INTRODUCTION
This session gives an overview of the objectives of Consultation and the expectations from the deliberations. It sets the context and background to the Consultation.

9:30 AM – 9:35AM Welcome & Introduction by Digital Empowerment Foundation
9:35 AM – 10:00 AM Introduction of Invitees, practitioners and participants
10.00 AM – 10:05 AM Consultation overview
Mr. Trevor Clark, Chief of Field Office, UNICEF Office of Madhya Pradesh
10:05 AM – 10:15 AM Use of mobile phones for Citizen Service Delivery
Mr. Osama Manzar, Founder-Director, DEF
10:15 AM – 10:25 AM Understanding the Scope & of the use of mobile phones in health sector
Mr. Pankaj Agarwal, Commissioner, Department of Health and Family Welfare, Govt. of Madhya Pradesh
10:25 AM – 10:35 AM Understanding the Scope & of the use of mobile phones in health sector
Mr. Faiz Ahmed Kidwai, Mission Director, RCH-NRHM, Department of Health and Family Welfare, Govt. of Madhya Pradesh
10:35 AM – 11:00 AM Discussion and Concluding Remarks by the Chair

11.30 AM – 1.15 PM WORKING SESSION I
STATUS OVERVIEW: MOBILE REACHABILITY, ACCESSIBILITY, USABILITY & POTENTIAL IN MADHYA PRADESH

11:30 AM – 11:45 PM Reach and Access of Mobiles
Presentation by: Mr. Narendra K. Yadav, ITS, Chief General Manager, BSNL, Madhya Pradesh Telecom Circle
11:45 AM – 12:00 PM Mobile Usage & Potential [Content + Context]
Presentation by: Mr. Osama Manzar, Founder- Director, DEF
12:00 PM – 12:15 PM Trends and Findings on Usage of mobile phones in Madhya Pradesh
Presentation by: Mr. Tarun Abhichandani, Group Business Director, eTech Group, IMRB International
12:15 PM – 1.00 PM Session Overview: Access, Reach and Usage of Mobile Phones in Madhya Pradesh
This moderated session brings out recommendations/ key action points from the stakeholders in the mobile services arena on the reach, access, usability, and potential of mobile phones. The discussants: Representatives from Government of Madhya Pradesh, Departments of Education, Health and Family Welfare, BSNL, Vodafone, Mobile VAS, Bilateral Agencies, and CSOs.
1.00 PM – 1:15 PM Conclusion and Recommendations from the Chair

2:00 PM – 5:30 PM WORKING SESSION II

LEARNING FROM EXPERIENCES: USE OF MOBILE PHONES FOR 1) INFORMATION DISSEMINATION & 2) MONITORING/TRACKING FOR ENHANCING ACCOUNTABILITY IN MADHYA PRADESH

2:00 PM – 3:30 PM Case Study presentations: Use of mobile phones for Monitoring and Tracking

  • Mobiles for Health- Presented by: Mr. Apurva N. Ratnu Project Name:E-Mamta- Mother and Child Tracking System; By: State Rural Health Mission (SRHM), Department of Health and Family Welfare; Location: Gujarat
  • Mobiles for Health- Presented by: Naqi Jahan Qureshi Project Name: Vatsalya Plus; By: Department of WCD (Women and Child Development); Location: Madhya Pradesh
  • Mobiles for Health- Presented by: Mr. Rajashekhar, NIC AP Project Name: Mobile Application for Anganwadis (MAA); strong>Location: UP, AP, TN
  • 4.00 PM – 5.30 PM Case study presentations: Use of Mobile phones for Information Dissemination

    • Mobiles for Health- Presented by: Mr. Pravir Krishn; Project Name: Sampark Setu; By: Department of Health and Family Welfare, Govt. of MP; Location: Madhya Pradesh
    • Mobiles for Health- Presented by: Ms. Sarita Sharma; Project Name: MHSM SMS Toolkit; By: Datamation Foundation; Location: Kanpur, UP
    • Mobiles for Education- Presented by: Mr. Sandeep Kumar; Project Name: Balshiksha; By: Media Lab Asia; Location:Maharashtra, Haryana, MP

    DAY 2: JUNE 18, 2014
    9:30 AM – 1:00 PM WORKING SESSION III
    LEARNING FROM EXPERIENCES: USE OF MOBILE PHONES FOR SKILL SUPPORT TO FRONTLINE WORKERS & INTER PERSONAL COMMUNICATION (IPC)

    9:30 AM – 11:30 AM Case study presentation: Use of Mobile Phones for Training/ support to frontline workers

    • Mobiles for Education- Presented by: Mr. Balasubramanian S.; Project Name: BridgeIt India, By: EZ Vidya Pvt Ltd.; Location: Chennai, Tamil Nadu
    • Mobiles for Health – Presented by: Mr. Satya Vir Singh; Project Name: Rural Health Management Information System (RHMIS) By: Media Lab Asia; Location: Kerela
    • Mobiles for Health- Presented by: Mr. Murari M. Choudhury; Project Name: CommCare; By:Dimagi Health Solutions, NEEDS; Location: Jharkhand
    11:30 AM – 1:00 PM Case study presentations: Mobiles for Inter Personal Communication

    • Mobiles for Health- Presented by: Ms. Jaya Menon;Project Name: ReMiND; By: Catholic Relief Services; Location: Kaushambi, Uttar Pradesh
    • Mobiles for Health- Presented by: Mr. Subhi Quraishi; Project Name: MIRA Channel; By: ZMQ Development
    • Mobiles for Health- Presented by: Dr. Aparna Hegde; Project Name: mMITRA; By: Armman; Location: Maharashtra

    2:00 PM – 5:00 PM WORKING SESSION IV
    EXPLORING THE USE OF MOBILE PHONES: PARTNERSHIPS AND WAY FORWARD