Focus: ‘Mobiles for social and behavior change’
Date: December 17-18, 2014
Venue: The Park, Hyderabad, Telengana
- Reflect on the reach, access, use and potential of using mobile phones amongst women, adolescent girls, boys and other stakeholders for Social & Behavioural Change (SBC) in Andhra Pradesh and Telangana;
- Understand some of the models being implemented using mobile phones for SBC; information/knowledge dissemination, tracking to enhance performance & accountability, training and skill support to frontline workers, and interpersonal communication;
- Assess the potential of the different interventions to be adopted for implementation and scale up in these two states of Andhra Pradesh and Telangana;
- Explore the scope of partnerships and collaborative work amongst government, private, bilateral agencies, CSOs and others in mobiles for SBC.
DAY 1: DECEMBER 17, 2014
|9:00 AM – 9:30 AM||
Registration of delegates & participants
|9:30 AM – 11:00 AM Welcome & Introduction
This session gives an overview of the objectives of Consultation and the expectations from the deliberations. It sets the context and background to the Consultation.
|09:30 AM – 09:35 AM||Welcome & Introduction by UNICEF and Digital Empowerment Foundation (DEF)|
|09:35 AM – 09:45 AM||Introduction of invitees, practitioners & participants|
|09:45 AM – 09:55 AM||Context and objective of the ConsultationBy: Ruth Laeno, Chief of Field Office, UNICEF|
|09:55 AM – 10:25 AM||Role of ICT and mobile phones for citizen services delivery, health, nutrition, education, protection, sanitation programmes :
|10:25 AM – 10:30 AM||Summary of Inaugural Session by UNICEF|
|10:30 AM – 11:00 AM||TEA BREAK|
|11.00 AM – 11:30 PM WORKING SESSION I
STATUS OVERVIEW: MOBILE REACH, ACCESS, USE AND POTENTIAL
|This session will focus on mobile phone penetration, reach, access and usage in the two states. The focus will be on trends in penetration of mobile phones – urban and rural regions of the states; the accessibility of mobile phones among women and young people; the usability of mobile phone especially in areas of health, child nutrition, water and sanitation and education in the two states. The focus will also be on scope and potential of mobile phones for information dissemination, tracking to enhance accountability, training/support to front line workers, and inter personal communication with women and children.|
|11:00 AM – 11:15 AM||Reach and Access of MobilesPresentation by: Mr. Naagaraju, BSNL- Andhra Pradesh Telecom Circle
Presentation on the reach/penetration of mobile phones among various strata of population in the erstwhile Andhra Pradesh. It will reflect on mobile penetration trends, specifically in urban and rural regions, and among male, female, youth, and adolescents.
|11:15 AM – 11:30 AM||Mobile Usage & Potential Presentation by: Osama Manzar, Director, DEF Presentation on the usability of mobile phone especially in areas of health, child nutrition, water and sanitation and education. The current trends in the usage of mobiles in the development sector will be included.|
|11:30 AM – 11:45 AM||Q&A Session|
| 11:45 PM – 1:00 PM WORKING SESSION II
LEARNING FROM EXPERIENCES: USE OF MOBILE PHONES FOR 1) INFORMATION DISSEMINATION & 2) MONITORING/TRACKING TO ENHANCE ACCOUNTABILITY 3) SKILL SUPPORT TO FRONTLINE WORKERS & INTER PERSONAL COMMUNICATION (IPC)
This session will have case studies on the use of mobile phones for information dissemination and monitoring/ tracking and training/support (including being a job aid) for frontline workers and for inter personal communication (IPC) with women and other stakeholders on health, child nutrition, water and sanitation and education issues. The Session will be divided into three groups as per the following categories of state departments – Health & Nutrition; Rural Development and Planning Department. Each group will have two case-study presenters and have stakeholders from respective department and other participants. Each case presenter will have 5 minutes to discuss about their practice. After case-presentations, the group will have 45 minutes to discuss regarding each case-study. Each group will have group work leader/anchor to note down the discussion points. Each group will review the case-studies, deliberate on the following key questions and group leader will report back in plenary and share the recommendation points:
This group work will also be presented during the Plenary session on Next Steps and Way Forward on the following day
|11:45 AM – 12:15 PM GROUP 1.1: HEALTH & NUTRITION|
|Arogyashreni; By: Grassroots Research And Advocacy Movement (GRAAM); Location: Mysore
The Practice is to drive community-led change in the public health system by enhancing its planning and monitoring capacity by utilizing a low cost technology, IVRS (Interactive Voices Response System)
By: Basavaraju R, Executive Director, Grassroots Research and Advocacy Movement
SMART Health India; By: The George Institute for Global Health and the University of Oxford; Location: Andhra Pradesh
The Practice is software algorithms that can be loaded onto smartphones and tablet devices to enable the real-time analysis of personal medical information and the provision of clinical decision-making support.
By: D Praveen, Senior Research Fellow, Research and Development, The George Institute for Global Health
GROUP 1.2: RURAL DEVELOPMENT
Mobile Application for Anganwadis (MAA); By: NIC; Location: Andhra Pradesh
By: K. Raja Sekhar, NIC
The practice empowers anganwadi workers in indenting foods, reporting daily the supplementary nutrition beneficiary attendance, pre-school education attendance of children, immunization details of beneficiaries, and women to monitor IMR and MMR, and supervisors’ field inspection reports.
MOTHER; By: NHM Andhra Pradesh and CDAC AP, Location: Srikakulum, Andhra Pradesh
The Practice ‘MOTHER’ is a mobile based system for providing maternal health related information directly to the pregnant and lactating women through voice call alerts in Telugu. Registered beneficiaries will receive customized, pre-recorded health advices in Telugu, in their mobiles, specific to their health condition
By: S.V. Srikanth, Project Leader, Ubiquitous Computing Research Centre (UCRC), C-DAC Hyderabad
GROUP 1.3: PLANNING DEPARTMENT
|Dr. SMS; By: Kerala Government; Location: KeralaThe Practice uses SMS for providing contact details of nearest health facility/specialty centre in the needed hours. By: Ajith Brahmanandan, Technical Director, National Inforamtics Centre, Kerala State Unit MeeSeva, By: Government of Andhra Pradesh, Location: Andhra Pradesh
The Project brings in a digital PKI enabled integrated architecture through multiple service delivery points by fusing in the various pre-existing state initiatives with the Mission-mode Projects like State Data Center (SDC), State Wide Area Network (SWAN) and Common Service centers (CSCs) of the National eGovernance Plan (NeGP) of Government of India.
By: Yedukondalu. Kumpati, Dy. Director (Technical), O/o Director, Electronic Service Delivery, ITE&C Department, Government of Telangana
|1:00 PM – 2:00 PM||Lunch Break|
|2:00 PM – 2:30 PM||Group Work and PresentationsEach group will present their group work in 5-7 minutes each.
|2:30 PM – 3:30 PM||Q & A Session with Case-Study Presenters|
|3:30 PM – 4:00 PM||Tea Break|
|4:00 PM – 3:45 PM||Role of Mobile Stakeholders
|3:45 PM – 4:00 PM||Summary of Day 1 by DEF|
|DAY 2: DECEMBER 18, 2014|
|9:30 AM – 9:45 AM||Recap of Day 1By: Seema Kumar, Communication for Development Specialist, UNICEF|
|9:45 AM – 10:15||Ammaji Mobile episodes, Location: India
The Practice provides a tool to frontline workers to help them engage with mothers or community members
By: Seema Kumar, C4D Specialist UNICEF
Mobile for Mother; By: NEEDS; Location: Jharkhand
The practice delivers educational and health care information services and allows data to be shared between Community Health Workers (CHWs).
By Osama Manzar, Director, DEF
|10:15 AM – 10:30||Q&A Session|
|10:30 AM – 11:00 AM||Tea Break|
|11:00 AM – 12:00 PM||Discussions, Questions & Views from the Other Participants|
|12:00 PM – 12:15 PM||
UNICEF will finally sum up the session with a set of recommendations pertaining to the session. Moderator will have presentation to sum up the session by sharing their experiences and recommendation points pertaining to the session.
|12:15 PM – 12:30 PM||Consultation Concluding Remarks: DEF|
|12:30 PM – 1:30 PM||Networking Lunch|