Focus: ‘Mobiles for social and behavior change’
Date: December 17-18, 2014
Venue: The Park, Hyderabad, Telengana
Consultation Objectives:

  • Reflect on the reach, access, use  and potential of using mobile phones amongst women, adolescent girls, boys and other stakeholders for Social & Behavioural Change (SBC) in Andhra Pradesh and Telangana;
  • Understand some of the models being implemented using mobile phones for SBC; information/knowledge  dissemination, tracking to enhance performance & accountability, training and skill support to frontline workers, and interpersonal communication;
  • Assess the potential of the different interventions to be adopted for implementation and scale up in these two states of Andhra Pradesh and Telangana;
  • Explore the scope of partnerships and collaborative work amongst government, private, bilateral agencies, CSOs and others in mobiles for SBC.

DAY 1: DECEMBER 17, 2014

9:00 AM – 9:30 AM

Registration of delegates & participants

9:30 AM – 11:00 AM        Welcome & Introduction

This session gives an overview of the objectives of Consultation and the expectations from the deliberations. It sets the context and background to the Consultation.

09:30 AM – 09:35 AM Welcome & Introduction by UNICEF and Digital Empowerment Foundation (DEF)
09:35 AM – 09:45 AM Introduction of invitees, practitioners & participants
09:45 AM – 09:55 AM Context and objective of the ConsultationBy: Ruth Laeno,  Chief of Field Office,  UNICEF
09:55 AM – 10:25 AM Role of ICT and mobile phones for citizen services delivery, health, nutrition, education, protection, sanitation programmes :

  • Principal Secretary, Health and Family Welfare, Government of Telangana
  • Commissioner Health and Family Welfare, Government of Andhra Pradesh
10:25 AM – 10:30 AM Summary of Inaugural Session by UNICEF
10:30 AM – 11:00 AM TEA BREAK
11.00 AM – 11:30 PM      WORKING SESSION I


This session will focus on mobile phone penetration, reach, access and usage in the two states. The focus will be on trends in penetration of mobile phones – urban and rural regions of the states; the accessibility of mobile phones among women and young people; the usability of mobile phone especially in areas of health, child nutrition, water and sanitation  and education in the two states. The focus will also be on scope and potential of mobile phones for information dissemination, tracking to enhance accountability, training/support to front line workers, and inter personal communication with women and children. 
11:00 AM – 11:15 AM Reach and Access of MobilesPresentation by: Mr. Naagaraju, BSNL- Andhra Pradesh Telecom Circle

Presentation on the reach/penetration of mobile phones among various strata of population in the erstwhile Andhra Pradesh. It will reflect on mobile penetration trends, specifically in urban and rural regions, and among male, female, youth, and adolescents.

11:15 AM – 11:30 AM Mobile Usage & Potential Presentation by: Osama Manzar, Director, DEF Presentation on the usability of mobile phone especially in areas of health, child nutrition, water and sanitation and education. The current trends in the usage of mobiles in the development sector will be included.
11:30 AM – 11:45 AM Q&A Session
 11:45 PM – 1:00 PM       WORKING SESSION II


This session will have case studies on the use of mobile phones for information dissemination and monitoring/ tracking and training/support (including being a job aid) for frontline workers and for inter personal communication (IPC) with women and other stakeholders on health, child nutrition, water and sanitation and education issues.  The Session will be divided into three groups as per the following categories of state departments – Health & Nutrition; Rural Development and Planning Department. Each group will have two case-study presenters and have stakeholders from respective department and other participants. Each case presenter will have 5 minutes to discuss about their practice. After case-presentations, the group will have 45 minutes to discuss regarding each case-study. Each group will have group work leader/anchor to note down the discussion points. Each group will review the case-studies, deliberate on the following key questions and group leader will report back in plenary and share the recommendation points:

  • What is happening in your department/sector in the use of mobile phones
  • List 3-4 key learnings from the case-presentations that can enhance the work in your sector – on the use of mobile phones for tracking/enhancing accountability, information dissemination and supporting frontline workers.
  • Which are the most applicable case-study/project/practice as per theme of the group and that can be scaled state-wide?
  • Identify the key support, partnerships required for the scale up – in terms of improvisation/development needs, training needs, piloting and monitoring.
  • Define the immediate next steps or actions needed for the roll out/scale up.

This group work will also be presented during the Plenary session on Next Steps and Way Forward on the following day

11:45 AM – 12:15 PM                                                               GROUP 1.1: HEALTH & NUTRITION
Arogyashreni; By: Grassroots Research And Advocacy Movement (GRAAM); Location: Mysore

The Practice is to drive community-led change in the public health system by enhancing its planning and monitoring capacity by utilizing a low cost technology, IVRS (Interactive Voices Response System)

By: Basavaraju R, Executive Director, Grassroots Research and Advocacy Movement


SMART Health India; By: The George Institute for Global Health and the University of Oxford; Location: Andhra Pradesh

The Practice is software algorithms that can be loaded onto smartphones and tablet devices to enable the real-time analysis of personal medical information and the provision of clinical decision-making support.

By: D Praveen, Senior Research Fellow, Research and Development, The George Institute for Global Health


Mobile Application for Anganwadis (MAA); By: NIC; Location: Andhra Pradesh

By: K. Raja Sekhar, NIC

The practice empowers anganwadi workers in indenting foods, reporting daily the supplementary nutrition beneficiary attendance, pre-school education attendance of children, immunization details of beneficiaries, and women to monitor IMR and MMR, and supervisors’ field inspection reports.


MOTHER; By: NHM Andhra Pradesh and CDAC AP, Location: Srikakulum, Andhra Pradesh

The PracticeMOTHER’ is a mobile based system for providing maternal health related information directly to the pregnant and lactating women through voice call alerts in Telugu. Registered beneficiaries will receive customized, pre-recorded health advices in Telugu, in their mobiles, specific to their health condition

By: S.V. Srikanth, Project Leader, Ubiquitous Computing Research Centre (UCRC), C-DAC Hyderabad


Dr. SMS; By: Kerala Government; Location: KeralaThe Practice uses SMS for providing contact details of nearest health facility/specialty centre in the needed hours. By: Ajith Brahmanandan, Technical Director, National Inforamtics Centre, Kerala State Unit MeeSeva, By:  Government of Andhra Pradesh, Location: Andhra Pradesh

The Project brings in a digital PKI enabled integrated architecture through multiple service delivery points by fusing in the various pre-existing state initiatives with the Mission-mode Projects like State Data Center (SDC), State Wide Area Network (SWAN) and Common Service centers (CSCs) of the National eGovernance Plan (NeGP) of Government of India.

By: Yedukondalu. Kumpati, Dy. Director (Technical), O/o Director, Electronic Service Delivery, ITE&C Department, Government of Telangana

1:00 PM – 2:00 PM Lunch Break
2:00 PM – 2:30 PM Group Work and PresentationsEach group will present their group work in 5-7 minutes each.

  1. Recommendation & action points from health and nutrition
  2. Recommendation & action points from rural development
  3. Recommendation & action points from planning department
2:30 PM – 3:30 PM Q & A Session with Case-Study Presenters
3:30 PM – 4:00 PM Tea Break
4:00 PM – 3:45 PM Role of Mobile Stakeholders

  • Role of ‘Value Added Services’ in use of mobile phones for monitoring and tracking for enhancing accountabilities
  • Role of mobile service providers in the use of mobile phones for information dissemination
  • Role of telecom provider in the use of mobile phones for train/support of frontline workers
3:45 PM – 4:00 PM Summary of Day 1 by DEF
                                                                 DAY 2: DECEMBER 18, 2014
9:30 AM – 9:45 AM Recap of Day 1By: Seema Kumar, Communication for Development Specialist, UNICEF
9:45 AM – 10:15 Ammaji Mobile episodes, Location: India

The Practice provides a tool to frontline workers to help them engage with mothers or community members

By: Seema Kumar, C4D Specialist UNICEF

Mobile for Mother; By: NEEDS; Location: Jharkhand

The practice delivers educational and health care information services and allows data to be shared between Community Health Workers (CHWs).

By Osama Manzar, Director, DEF

10:15 AM – 10:30 Q&A Session
10:30 AM – 11:00 AM Tea Break
11:00 AM – 12:00 PM Discussions, Questions & Views from the Other Participants
12:00 PM – 12:15 PM

UNICEF will finally sum up the session with a set of recommendations pertaining to the session. Moderator will have presentation to sum up the session by sharing their experiences and recommendation points pertaining to the session.

12:15 PM – 12:30 PM Consultation Concluding Remarks: DEF
12:30 PM – 1:30 PM Networking Lunch