The MSBC (Mobile Phone as a tool for Social & Behaviour Change), a joint effort of UNICEF India & DEF is a first of its kind initiative, aiming towards exploring the concept of ‘mobile as a communication tool for development’ in areas of information dissemination,interpersonal communication (IPC), and monitoring & tracking.

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The project, Maternal Health Services on Mobile (SMS Toolkit) – MHSM, aims at providing critical Reproductive and Child Health related information services to the pregnant and lactating women apart from their families and health workers through mobile phones, using localized SMSs in Hindi.

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MSBC was initiated in 2013 and a research paper was published at the end of phase-I. This research, “Mobile Phones: A Tool for Social & Behavioural Change” attempts to understand the scope of mobiles and learn from experiences of how mobiles are emerging as viable tools to meet vital developmental objectives through SBC.

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MSBC 2014 is the next phase,wherein consultations are to be held in five states. Identification of mobile-based best practices that are resolving issues and challenges across health, education, nutrition, and empowerment will be done and a forum will be provided for exploring the scope for collaboration between various stakeholders.

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A joint effort of UNICEF India and DEF, was organized on 11 July 2014 at Hotel GRT Grand in Chennai, Tamil Nadu. This consultation was the second one in the series of consultations as a part of Phase II of MSBC Project. The first consultation at Bhopal was more focused on identifying new interventions around health sector.

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A joint effort of UNICEF India and Digital Empowerment Foundation (DEF) that aims to explore various projects where women, adolescent girls and youth have effectively used mobiles in areas of health, education, sanitation, environment and monitoring and training of frontline workers.

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